CERTIFICATE IN INTERNATIONAL MANAGEMENT

Unit Concept

• Introduces the multiple schools of strategy and the debates surrounding the definition and purpose of strategic management.
• Uses insights from works such as Mintzberg’s Strategy Safari to examine what strategy means and why it is central to managerial decision-making.
• Adopts a holistic perspective of organisations, integrating different functional areas and examining how firms acquire resources and build competitive advantage.
• Uses applied and experiential learning, requiring students to analyse real organisational issues individually and in groups.

Learning Outcomes

• Understand theoretical approaches to strategy and recognise multiple strategic perspectives.
• Demonstrate knowledge of the strategic management process and its components.
• Synthesise data and literature to develop strategic options for organisations.
• Select appropriate strategies and provide a strong theoretical justification.
• Identify key challenges in strategic implementation.
• Use strategic theory to interpret business success and failure.
• Analyse complex case studies creatively, innovatively, and ethically.
• Appreciate the relevance of strategic management academically and in real-world organisational transformation.

Prerequisites & Co-requisites

• Accounting for Managers
• Organisational Behaviour
• Marketing
• International Business
• Economics for Managers
• Business Finance
• Statistical Analysis for Decision Making

Delivery Mode

• Delivered online (asynchronous or synchronous) or in classroom mode via partner institutions.
• Includes independent study requirements for individual and group assignments.

Pre-reading Case Study

Students must read a foundational case study prior to the first session:

• Case: Motorola — an analogue history facing a digital revolution

Required Texts & Readings

• Johnson, Scholes & Whittington — Exploring Corporate Strategy (7th Edition)
• Additional key texts from Mintzberg, DeWit & Meyer
• Recommended academic articles (e.g., Porter, Kotter, Barney)
• Suggested journals include: Strategic Management Journal, Harvard Business Review, Sloan Management Review, California Management Review, Journal of Business Ethics

Assessment

• Essays and Quizzes — 50%
• Final Exam — 50%

Student Responsibilities

• The total workload for this unit is approximately 150 hours (about 10 hours per week).
• Time includes classes, readings, assignments, and independent study.
• Students with disabilities or special requirements should notify the course leader in advance to arrange support.